Did you know that 40% of visitors navigate away from your website if it takes more than 3 seconds to load?

Did you know that Google considers website speed as a ranking factor?

It may not be your priority due to the expensive third-party tools and services. But you can always utilize free tools to increase the web speed and hence customer retention.

Here is how a slow website affects your business?

Traffic

You will observe a decrease in the number of visitors when the website doesn’t perform up to the mark. You can get an idea of your business and hosting performance by monitoring the visitors.

Customer loyalty

Nobody likes the poor performance of a website. Unless bound by a subscription, customers won’t hesitate to move to other businesses if your website fails to impress them. If you do not improve the service, you should be ready to spend a lot on your customer support. In the end, not only you will lose your customers but face negative feedback as well.

User experience

A website taking forever to load will have fewer followers. However, the user experience varies from individual to individual.

Competition

Your website represents the face of your business. With a lot of competition around, you won’t survive with a poor site.

Page ranking

Quality design and content are useless when it doesn’t load fast. Nobody likes

clicking the next page a thousand times to reach the desired page. When a page doesn’t get much traffic, it loses the rankings.

Sales

Average service results in ordinary results. Be ready to face abandon carts, fewer sales, and fewer profits if you are not going to improve the performance of your website.

Expansion

A website having high performance will get more visitors and hence more sales and positive feedback. It will allow you to expand your business.

Conclusion

A good website gets more visitors and more sales. It results in customer loyalty and positive feedback, resulting in business expansion.