Email marketing is an effective solution for small businesses looking for digital marketing. It helps you increase your brand awareness and hence more customers.

With an email marketing service you can:

• Send automated emails
• Record the stats
• Improve your strategy
• Get more customers
• Save your time

When your business is new, it is difficult to find the best email marketing service in less budget. To make it easier for you, here is the list of 7 best email marketing services for small businesses.

1.   SendInBlue

With a free flexible plan, SendInBlue is the best email marketing solution for those having a tight budget.

Pros

• Easy to use
• The free plan allows 300 emails/day
• Several third-party integrations
• Prepaid credits allow you to send emails without committing to a monthly plan.

Cons

• Advanced features are not free.
• No money-back guarantee.

2.   Constant Contact

It is the best email marketing service for businesses looking for a lot of integrations in a user-friendly dashboard.

Pros

• 60-days money-back guarantee
• Multiple integrations and customization options
• A lot of templates
• Helpful customer service
• Easy to use
• Discounts if you opt for 6 and 12-month plans

Cons

• Automation tools are missing
• Expensive

3.   ConvertKit

ConvertKt is for those having a high budget and prefer simple plain emails.

Pros

• Landing page editor
• 14-day free trial
• 20 days money-back guarantee
• In-depth reporting

Cons

• It focuses only on bloggers, authors, and social media stars.
• High prices

4.   GetResponse

GetResponse is a great email marketing all-rounder tool service. It offers a landing page creator, webinar solution, and email marketing at a single place.

Pros

• Create landing pages
• Arrange webinars
• Drag and drop builder
• A/B testing
• 30-day free trial
• Many integrations

Cons

• No refunds

5.   MailChimp

With advanced features and an extensive free plan, MailChimp is the best service for business owners and bloggers.

Pros

• A generous free plan allows you to send 10,000 emails/month.
• Social media integration
• Wide range of templates
• Autoresponders
• Time-zone based automation

Cons

• No money-back guarantee
• Pricing is based on the number of subscribers.

6.   AWeber

Aweber is best suited for small teams looking to manage their marketing efforts through a solid email marketing service.

Pros

• Drag and drop email builder
• A wide range of templates
• A/B testing
• Email signup forms
• Live chat, email, and phone support
• 30-day free trial
• Discounts on quarterly and yearly plans

Cons

• No refund policy

7.   Drip

Drip is a great service for those looking to create complex email sequences and sell a lot of products and

Pros

• Beginner-friendly
• Shows purchasing behaviour and customer intent
• Automate emails based on several matrics
• Several integrations
• 2-week free trial
• 30-day refund period

Cons

• Free plans allow only 100 subscribers
• Your refund request can be declined.

Conclusion

If you are looking for a scalable email marketing solution for your business, we recommend Constant Contact. If you are a new business and looking for a free email marketing service, MailChimp’s free plan has a lot to offer. Depending on your budget and needs, you should select the best email marketing service to increase your brand awareness and sales.